Streaming Bars

In 2024, Netflix Brazil launched Gen Z’s worst nightmare: Pause Ads. Which means that whenever people paused a series or a movie on the streaming service, they had to watch advertising. So, we turned a Netflix problem into a Heineken solution.
Welcome to Heineken Streaming Bars, the first bars inside Netflix that open whenever you pause a show. Heineken turned an annoying media format into an interactive bar with 500+ tailored interactions to order a fresh beer on trending shows.