If the big ass lettering didn't make it clear enough, I'm Rafael Alves.
A 34 years old ECD currently at @LePub São Paulo.
A former teacher @Miami Ad School.
A full-time dad to Teresa @Home.

Before, I’ve been @
SOKO (Droga5 São Paulo)
DM9 DDB

Hit me at:
rafael.casd@gmail.com
+ 55 11 95921-5640

Here are a few accolades through these years:

CANNES LIONS
1 GRAND PRIX
2 GOLD
5 SILVER
7 BRONZE
24 SHORTLIST

2025 GRAND PRIX | MEDIA | Dove Real Beauty Redefined for the AI Era
2025 GOLD | MEDIA | Streaming Bars
2025 SILVER | MEDIA | Dove Real Beauty Redefined for the AI Era
2025 SILVER | CREATIVE STRATEGY | The Princess and the Crown
2025 SILVER | SUSTAINABLE DEVELOPMENT GOALS | Dove Code
2025 BRONZE | CREATIVE COMMERCE | BAR DATING
2025 SHORTLIST | SOCIAL AND CREATOR | HEINEQUEEN
2025 SHORTLIST | BRAND EXPERIENCE AND ACTIVATION | HEINEQUEEN
2025 SHORTLIST | ENTERTAINMENT FOR MUSIC | HEINEQUEEN
2025 SHORTLIST | ENTERTAINMENT | STREAMING BAR
2025 SHORTLIST | DIRECT | STREAMING BAR
2025 SHORTLIST | CREATIVE COMMERCE | BAR DATING
2025 SHORTLIST | CREATIVE STRATEGY| BAR DATING
2025 SHORTLIST | AUDIO | BILLBOARD: MUSIC OVER NOISE
025 SHORTLIST | OUTDOOR | BILLBOARD: MUSIC OVER NOISE
2025 SHORTLIST | DIGITAL CRAFT | COOL DOWN CONTROLLER
2025 SHORTLIST | CREATIVE STRATEGY | DOVE CODE
2025 SHORTLIST | GLASS | A SEAT AT THE TABLE
2024 SILVER | MEDIA | Out of Home Matches
2024 BRONZE | SOCIAL AND CREATORS | The Princess and the Crown
2024 BRONZE | SOCIAL AND CREATORS | The Princess and the Crown
2024 BRONZE | ENTERTAINMENT | The Princess and the Crown
2024 SHORTLIST | GLASS | StartHer
2024 SHORTLIST | TITANIUM | Dove Code
2024 SHORTLIST | INNOVATION | Dove Code
2023 BRONZE | ENTERTAINMENT FOR GAMING | #Game-Her
2023 SHORTLIST| ENTERTAINMENT FOR SPORT |
Sponsored Walls
2022 GOLD | ENTERTAINMENT FOR SPORT | #StuckInThe80s
2022 SHORTLIST | BRAND EXPERIENCE | #StuckInThe80s
2022 SHORTLIST | PUBLIC RELATIONS | #StuckInThe80s
2021 SILVER | CREATIVE STRATEGY | She Can
2021 BRONZE | MEDIA | She Can
2021 BRONZE | BRAND EXPERIENCE | She Can
2021 SHORTLIST | MEDIA | She Can
2021 SHORTLIST | MEDIA | She Can
2021 SHORTLIST | MEDIA | She Can
2021 SHORTLIST | ENTERTAINMENT FOR SPORT | She Can

ONE SHOW
2025 FUSION PENCIL | The Princess and the Crown
2021 SILVER | PUBLIC RELATIONS | She Can
2021 BRONZE | DIRECT MARKETING | She Can
Most Awarded Brazilian Creative Director in 2021

CLIO
2025 GRAND CLIO | Media | Out of Home Matches
2021 SHORTLIST | Partnerships & Collaborations | She Can

D&AD
2022 SHORTLIST | Direct | Products & Services | She Can
2022 SHORTLIST | Media | Collaboration | She Can
2022 SHORTLIST | PR | B2B | She Can
2022 SHORTLIST | Impact | Collaboration | She Can

EFFIE BR + LATAM
9 GOLD
4 SILVER
5 BRONZE

2024 GOLD | Alcoholic Beverages | #Heinequeen
2024 GOLD | Media Content Partnership | The Princess and the Crown
2024 GOLD | Marketing Innovation | The Princess and the Crown
2024 SILVER | Seasonal Marketing | #Heinequeen
2024 SILVER | Impact | Start-Her
2024 SILVER | Environment | Floating Bar
2024 SILVER | Social Good | The Princess and the Crown
2024 BRONZE | Alcoholic Beverages | #Heinequeen
2023 GOLD | Non Alcoholic Beverages | #GameHer
2023 GOLD | Social Good | #GameHer
2023 BRONZE | Sustained Success | Women's Football is our thing
2023 BRONZE | Media Idea | Sponsored Walls
2023 BRONZE | Young Audience | #GameHer
2022 GOLD | Branded Content | Farofadas de Natal
2022 GOLD | B2B | She Can
2022 BRONZE | Social Good | #StuckInThe80's
2022 GOLD | Seasonal Marketing | Farofadas de Natal
2021 GOLD | Marketing Innovation | She Can

CCSP - BRAZILIAN CREATIVE CLUB
4 GOLD
9 SILVER
10 BRONZE
21 IN BOOK

2024 GOLD | Illustration | Spotify Saves the Summer
2024 GOLD | Social Media | The Princess and the Crown
2024 GOLD | Real Time Response | Vou Tomar um Guaraná
2024 SILVER | Digital | Spotify Saves the Summer
2024 SILVER | Direct | The Princess and the Crown
2024 SILVER | Real Time Response | The Princess and the Crown
2024 SILVER | Direct | Start-Her
2024 BRONZE | PR | Start-Her
2024 BRONZE | Design | Spotify Saves the Summer
2024 IN BOOK | Digital | The Princess and the Crown
2024 IN BOOK | Digital | Spotify Saves the Summer
2024 IN BOOK | Film | Spotify Saves the Summer
2024 IN BOOK | Integrated | Start-Her
2024 IN BOOK | Film | Clearing Plots
2023 SILVER | OUTDOOR | Sponsored Walls
2023 SILVER | DIGITAL | #GameHer
2023 IN BOOK | DIGITAL | #GameHer
2023 IN BOOK | Branded Content | #GameHer
2023 IN BOOK | DIRECT | Sponsored Walls
2023 IN BOOK | FILM | Mother's Day
2022 GOLD | PUBLIC RELATIONS | #StuckInThe80's
2022 SILVER | ART DIRECTION | #StuckInThe80's
2022 BRONZE | DIRECT MARKETING | #StuckInThe80's
2022 BRONZE | DIGITAL COPY | #StuckInThe80's
2022 BRONZE | INTEGRATED CAMPAIGNS | #StuckInThe80's
2022 BRONZE | FILM | Local Flavors
2022 IN BOOK | PHOTOGRAPHY | #StuckInThe80's
2022 IN BOOK | DIGITAL ART DIRECTION | #StuckInThe80's
2022 IN BOOK | FILM | #StuckInThe80's
2022 IN BOOK | PHOTOGRAPHY | #StuckInThe80's
2022 IN BOOK | USE OF DATA | Guaraná: 100 Years
2022 IN BOOK | BRANDED CONTENT | Guaraná: 100 Years
2022 IN BOOK | COPY | Farofadas de Natal
2021 BRONZE | DIGITAL | Thx, Haters!
2021 BRONZE | DIGITAL | She Can
2021 BRONZE | DIGITAL | Mother's Day Soap Opera
2021 IN BOOK | DIRECT MARKETING | She Can
2021 IN BOOK | PUBLIC RELATIONS | She Can
2021 IN BOOK | DIRECT MARKETING | Mother's Day Soap Opera
2021 IN BOOK | BRANDED CONTENT | Mother's Day Soap Opera
2021 IN BOOK | DESIGN | Lanchonete do Naná
2020 SILVER | ART DIRECTION | Pipoca e Guaraná
2020 SILVER | DIGITAL | GAMES | Amaro Cross Collection
2020 BRONZE | CLOTHING | Amaro Cross Collection